Framer is an AI website builder for professional sites, aimed at people who want to design and publish without a traditional development workflow. It combines freeform visual design with CMS management, SEO tools, and collaboration so teams can move from concept to live site quickly.

The product is positioned for building polished marketing sites and other web experiences, with AI helping accelerate the setup process while still leaving room for detailed design control. The homepage imagery and messaging emphasize modern, design-led websites rather than generic site editing.